Gastronomic marketing: Promoting tequeños on social media

Venezuelan tequeños have become ambassadors of Latin flavor in the United States. This article explores digital marketing strategies to promote frozen tequeños on social media, including the creation of engaging content, the use of strategic hashtags, collaborations with influencers, and targeted campaigns. The importance of measuring results and adapting to culinary trends is highlighted in order to succeed in the U.S. market.

















